Services
Marketing Services
We run ten services for Nashville service businesses and law firms. Most clients use three or four of them together — usually one channel that captures existing demand, one that creates it, and the tracking that connects both to revenue. Individual services start at $950 a month. Bundled retainers start at $1,500.
You don't need all ten. Almost nobody does.
What do these services actually do?
Marketing for a service business breaks into four jobs. Every service below does one of them.
| Job | Services | Starting at |
|---|---|---|
| Get found — show up when someone is already looking | Local SEO · Website SEO · AI SEO | $950/mo |
| Get in front of people — reach buyers before they search | SEM · Meta Ads · YouTube Ads | $950/mo |
| Convert and keep — turn interest into booked work | Lead Generation · CRM & Automation | $850/mo |
| Build the assets — the strategy and material everything else runs on | Marketing Strategy · Content Marketing · AI Development | $650/mo |
Get found
| Service | What it does | Best for | From |
|---|---|---|---|
| Local SEO | Ranks you in the Google map pack for your service area — profile, citations, reviews, local content | Every local service business. Usually the highest-ROI place to start | $950/mo |
| Website SEO | Technical health, on-page structure, content, and links so your site ranks in regular search | Businesses with a long buying cycle or many service pages | $1,650/mo |
| AI SEO — AEO & GEO | Gets you cited in ChatGPT, Perplexity, Google AI Mode and Gemini when buyers ask them for a recommendation | Anyone whose buyers research before calling. Very few competitors have started | $1,500/mo |
Get in front of people
| Service | What it does | Best for | From |
|---|---|---|---|
| SEM — Google, Local Service Ads, Bing | Paid search. Puts you in front of people typing exactly what you sell, today | Emergency and high-intent services. Fastest path to leads | $950/mo |
| Meta Ads | Facebook and Instagram. Creates demand rather than capturing it | Visual and considered purchases — med spa, remodeling, roofing, estate planning | $950/mo |
| YouTube Ads & Video | Cheap reach and retargeting on the second-largest search engine | High-consideration services where trust has to be built before the call | $1,200/mo |
Convert and keep
| Service | What it does | Best for | From |
|---|---|---|---|
| Lead Generation | The whole system — channels, landing pages, tracking, and follow-up working together | Businesses who want an outcome managed, not a channel | $2,500/mo |
| CRM & Marketing Automation | Pipeline, lead routing, speed-to-lead, email and SMS follow-up | Anyone losing leads to slow response. This is more common than a traffic problem | $850/mo |
Build the assets
| Service | What it does | Best for | From |
|---|---|---|---|
| Marketing & Content Strategy | Research, positioning, messaging, channel plan, and budget model | Businesses who've been spending without a plan | $1,200/mo |
| Content Marketing | Website content and social content creation | Long sales cycles, and anything feeding SEO or AI SEO | $1,250/mo |
| AI Development & Automation | Custom builds — chat assistants, voice agents, lead qualification, internal tools | Businesses with a repetitive process worth automating | $650/mo |
How do I know which ones I need?
Three questions usually settle it.
Do people already search for what you sell? A burst pipe, a DUI, an AC failure in July — that's existing demand, and paid search plus local SEO capture it. A med spa treatment or an estate plan is different: nobody wakes up searching for it, so Meta and content have to create the demand first.
How fast do you need leads? Paid channels produce them inside 30 days. SEO and content take 2 to 5 months to move and compound around months 8 to 9. Most businesses need both — paid to pay the bills now, organic so the cost per lead falls later.
Are you losing leads you already have? If your speed-to-lead is measured in hours rather than minutes, more traffic won't fix anything. Start with CRM and automation instead.
If you'd rather not guess, the Growth Roadmap is $2,500 and answers all three with your actual numbers. We credit it back against your first 90 days if you retain us.
What do these cost?
Individual services run $650 to $1,650 a month. Bundled retainers are $1,500, $3,750, or $6,500 a month depending on scope.
Running three or more services? A retainer costs less than buying them separately — that's deliberate. Full breakdown on the pricing page, including why we take no percentage of your ad spend.
Frequently asked questions
Which service should I start with?
For most local service businesses, Local SEO plus one paid channel. Local SEO builds a compounding asset while paid search pays the bills in the meantime. If you're losing leads to slow follow-up, fix CRM and automation before adding either.
Can I buy just one service?
Yes. Every service is available individually starting at $950 a month, with a $950 floor on any single service.
Do I need all ten?
No. Most clients use three or four. A business using all ten is either very large or being oversold.
How long before any of this works?
Paid channels produce leads in the first 30 days. SEO, content and AI SEO show early movement at months 2 to 5 and compound around months 8 to 9. That's why our minimum term is six months.
Do you work with businesses outside Nashville?
Yes, though most of our clients are in Middle Tennessee. Local SEO in particular benefits from us knowing the market.
What if I want to do some of this myself?
Good. Our guides are free and written for business owners rather than marketers, and we'd rather you handle in-house whatever you can.
Not sure where to start?
Thirty minutes, free, no deck. We'll tell you which two or three of these actually matter for your business — including if the answer is none of them yet.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.