Industries
Who We Help
We work with four kinds of business, all of them local service companies doing $500,000 to $10 million a year. Home services, law firms, healthcare practices, and B2B companies across the Nashville metro. The channels that work differ sharply between them — an HVAC company and an estate planning firm need almost nothing in common.
Which industries do you serve?
| Industry | Who it covers | What usually works first | Typical retainer |
|---|---|---|---|
| Home services | HVAC, plumbing, roofing, remodeling, restoration | Local Service Ads + local SEO | $1,500–$6,500 |
| Law firms | Personal injury, family law, criminal defense, estate planning | Google Ads + AI SEO | $3,750–$6,500 |
| Healthcare | Med spas, dental, private practice | Meta Ads + local SEO | $1,500–$3,750 |
| B2B & SaaS | Longer cycles, multiple stakeholders | Content + strategy | $3,750–$6,500 |
Why does the industry matter so much?
Because the single biggest factor in channel selection is whether demand already exists.
A burst pipe creates demand instantly — someone is searching within seconds, and the job goes to whoever answers. That's a paid search and local SEO problem, and speed of response decides it.
An estate plan creates no search demand at all. Nobody wakes up looking for one. That demand has to be manufactured through Meta and content, over months, with follow-up doing most of the work.
Run the wrong playbook for your vertical and you'll conclude marketing doesn't work, when what actually happened is you bought the right channel for someone else's business.
| Demand already exists | Demand must be created | |
|---|---|---|
| Examples | HVAC emergency, plumbing, restoration, criminal defense | Estate planning, med spa treatments, remodeling, B2B software |
| Lead channels | LSA, Google Ads, local SEO | Meta, YouTube, content, email |
| What decides the win | Speed of response | Quality of creative and follow-up |
| Time to first lead | Days | Weeks |
What if my business isn't listed?
We work with service businesses generally — these four are simply where the deepest pattern recognition sits. If you sell a service to a defined geographic market and your average job is worth more than a few hundred dollars, the mechanics usually transfer.
What we don't do well: e-commerce, national consumer brands, and anything with no local component.
Frequently asked questions
What size businesses do you work with?
Roughly $500,000 to $10 million in annual revenue. Below that, our free DIY playbook will serve you better than a retainer will. Above about $25 million across multiple markets, you need a larger team than ours.
Do you specialise in one industry?
Home services and law firms are where most of our work sits, and where Jared's national-brand experience was concentrated. Healthcare and B2B are genuine but smaller parts of the practice.
Will you work with my competitor?
No. We won't take two clients in the same service category and geography — it's a conflict we can't run honestly.
What if I'm in more than one category?
Common, and usually fine. A restoration company serving both homeowners and insurance adjusters needs two tracks running in parallel, and we'll build it that way.
Do the prices differ by industry?
No. Pricing is by scope — channels, locations, campaign groups — not by vertical. Law firms often land in higher tiers because they run more channels, not because we charge them more.
Not sure where you fit?
Thirty minutes, free. We'll tell you which channels actually work for your category and what it would take to run them.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.