Services
Website SEO Services
Website SEO is the work of ranking your actual pages in Google's regular results. Technical health, on-page structure, content, and links. $1,650/month, with a one-time technical audit at $1,500. Included from the Growth tier.
This is the slower half of SEO and the one that compounds hardest. It's what carries you when the map pack alone isn't enough.
Is website SEO right for your business?
It earns its place when there's more search demand than the map pack can capture.
The map pack shows three businesses. If your market has real search volume across multiple services, or people research before they call, the organic results below it are where the rest of the demand goes.
This is a fit if:
- You have several service lines worth ranking separately
- Your buyers research before contacting anyone — legal, healthcare, B2B, larger home projects
- You're competing in a market where local SEO alone isn't producing enough
- You serve multiple cities and need pages that can actually rank for each
- You sell something with informational demand — people searching questions before searching for a provider
Start elsewhere if:
- You serve one city and one service, and haven't done local SEO yet. That's cheaper and faster.
- You need leads this quarter. Paid search is the right tool for that timeline.
- Your site is fundamentally broken — a rebuild may be cheaper than optimising around the problems. We'll tell you if that's the case rather than billing you to work around it.
What's included?
| Foundation | Growth | Scale | |
|---|---|---|---|
| Technical SEO audit | — | ✓ | ✓ |
| Core Web Vitals & site speed | — | ✓ | ✓ |
| Crawl, index & sitemap management | — | ✓ | ✓ |
| Schema markup | — | ✓ | ✓ |
| Keyword research & mapping | — | ✓ | ✓ |
| On-page optimisation | — | ✓ | ✓ |
| Internal linking architecture | — | ✓ | ✓ |
| Content production | — | 2–3/mo | 4/mo |
| Service & location page builds | — | ✓ | ✓ |
| Link building | — | ✓ | ✓ |
| Competitor gap analysis | — | ✓ | ✓ |
| Migration support | — | — | ✓ |
Standalone $1,650/month, plus a $1,500 one-time technical audit.
What actually moves organic rankings?
Four things, in rough order of how often they're the bottleneck for a service business.
| Why it matters | |
|---|---|
| Content depth and coverage | Usually the real constraint. One thin page can't rank for six services. Most sites need more pages, each doing one job properly |
| Technical health | Crawlability, indexation, speed, mobile. Rarely the whole problem, but it caps everything else |
| On-page structure | Titles, headings, internal links, schema. Cheap to fix, immediate effect |
| Links | Still matter, still hard. Local and industry links outperform generic outreach for a service business |
The pattern we see most often in audits isn't a technical disaster — it's a site with four pages trying to rank for twenty things.
How do we do it?
- Technical audit. Crawl, index coverage, Core Web Vitals, mobile, internal linking, and schema. You get a prioritised list with effort and impact against each item, whether or not you continue with us.
- Fix what's blocking. Indexation problems, broken internal links, speed issues, missing or wrong schema. This comes first because nothing else works around it.
- Keyword research and mapping. Every target term assigned to exactly one page. Two pages targeting the same term is a self-inflicted problem we find constantly.
- On-page work. Titles, headings, content structure, internal links, schema markup.
- Content gaps. Building the pages that should exist and don't — usually service pages, comparison pages, and cost or pricing pages that competitors are ranking for.
- Content production. Two to four pieces a month depending on tier, written for buyers rather than for search engines.
- Link building. Local sponsorships, industry associations, supplier relationships, and local press. Genuine placements, never bought links.
- Measurement. Rankings, organic traffic, and — the part that matters — organic leads, tracked through call tracking and CRM.
What results should I expect, and when?
| Timeframe | What happens |
|---|---|
| Month 1 | Audit and technical fixes. Occasionally a fast win if indexation was broken |
| Months 2–4 | On-page work and first content published. Long-tail terms start moving |
| Months 4–8 | Meaningful movement on commercial terms. Organic leads become visible in tracking |
| Months 8–18 | Compounding. Blended cost per lead falls as organic share grows |
Competitive markets and competitive terms take longer. Nashville personal injury is a different timeline from Smyrna HVAC, and we'll tell you which one you're in before you commit.
Which industries is this strongest for?
- Law firms — multiple practice areas, high research intent, valuable informational queries
- B2B and SaaS — long cycles where content does most of the selling
- Healthcare — treatment and procedure research happens long before booking
- Remodeling — considered purchases with heavy research
- Multi-location home services — where location pages need to rank individually
If you want the mechanics rather than the service, our SEO guide for service businesses covers all of it and is free.
Frequently asked questions
How much does website SEO cost?
$1,650 a month, plus a $1,500 one-time technical audit. Included from our Growth tier at $3,750/month. Boutique agencies typically charge $1,500 to $3,000 a month; mid-size agencies $3,000 to $7,500.
How is this different from local SEO?
Local SEO targets the map pack and is driven by your Google Business Profile, reviews and citations. Website SEO targets the regular organic results and is driven by content, technical health and links. Most service businesses need both, weighted toward local.
How long until I see results?
Movement on commercial terms at months 4 to 8, compounding from there. Less competitive markets move faster. If that timeline doesn't work, run paid search alongside while it builds.
Do I need a new website?
Sometimes. If the site is on a platform that can't be optimised, has fundamental structural problems, or loads slowly enough to cap everything else, a rebuild is often cheaper than working around it. The audit will tell you honestly — we'd rather say so than bill you monthly to fight your own site.
Do you buy links?
No. Paid link schemes violate Google's guidelines and the risk sits with you, not us. We build links through local sponsorships, associations, supplier relationships and press.
How much content do I need?
More than most sites have, and less than content mills suggest. Typically a properly-built page per service, per location worth targeting, and a steady stream addressing the questions buyers actually ask. Two to four pieces a month is a realistic sustainable pace.
Will this help with AI search too?
Some of it. Clean structure and good content help everywhere. But AI citations depend on things classic SEO doesn't prioritise — answer-first formatting, named authors, original data, third-party mentions. That's AI SEO, and it's a separate service.
What happens if I stop?
Rankings decay slowly rather than disappearing. Content you've paid for stays on your site and keeps working. That's the core difference from ads, which stop the day the card does.
Start with the audit
The $1,500 technical audit gives you a prioritised fix list with effort and impact against each item — and it's yours whether or not you continue. It's also the fastest way to find out whether your site is worth optimising or worth replacing.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.