Resources
Resource Center
Four sections, all free. Guides that teach you to do the work yourself, honest reviews of the software we deploy for clients, original data from the Nashville market, and calculators that answer specific budget questions.
Nothing here is gated. If you work through it and decide you don't need us, that's the resource doing its job.
What's here?
| Section | What it is | Best for |
|---|---|---|
| Guides | Eight practical guides — local SEO, reviews, paid media, AI search | Doing the work yourself |
| Software | The tools we actually run for clients, reviewed honestly | Choosing what to buy |
| Research | Original data from real Nashville accounts | Benchmarking your own numbers |
| Calculators | Budget, ROI and AI visibility tools | Answering a specific question fast |
Guides
Practical, sequenced, written for business owners rather than marketers. Start with The DIY Marketing Playbook if you're doing your own marketing — it's the sequence, and the rest go deeper on individual steps.
Covering local SEO, Google Business Profile, reviews, link building, website SEO, AI search, and paid media.
Software
Reviews and comparisons of the tools we deploy for paying clients — CRMs, call tracking, review software, SEO tools, field service and legal practice management.
We only review software we've actually run for a client, and some of these links pay us a commission. We explain exactly how that works on How We Make Money, including why commission never determines a recommendation and why we publish negative reviews of tools with lucrative programmes.
Research
Original data from real Nashville service business accounts — cost per lead by vertical, channel performance, seasonality. Anonymised, first-party, and not available anywhere else.
Most benchmark data you'll find online is national, generic, and years old. Ours is Middle Tennessee, current, and from accounts we run.
Calculators
Free tools for specific questions: what should my marketing budget be, what would Local Service Ads return at my job value, do I appear in AI search results.
Why is all of this free?
Because most businesses reading it shouldn't hire an agency yet, and we'd rather be useful than sell something premature.
Under about $500,000 in revenue, agency fees are a large share of your margin and this work is genuinely doable yourself. When your constraint becomes time rather than knowledge, our pricing is published so you can check whether the numbers work without booking a call to find out.
Frequently asked questions
Do I need to give you my email?
No. Everything is ungated. There's an optional email course that delivers the playbook in sequence, but every word is on the site either way.
Do you earn money from the software recommendations?
Some of them, yes. Full explanation on How We Make Money — the short version is that we only recommend tools we deploy for clients, commission never decides the recommendation, and we take zero commission on client ad spend.
How current is this?
Guides and software pages are reviewed quarterly, with the last-reviewed date shown on each. Research is published annually.
Is this actually useful or is it lead generation?
Both, and we'd rather say so. It's written to be acted on alone — each guide includes what it costs to do yourself and an honest section on when hiring makes sense. That it also brings us clients is a byproduct of it being genuinely useful.
Need a second opinion?
Thirty minutes, free, no deck. Sometimes the answer is that marketing isn't your constraint — and we'll tell you that.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.