Services
Lead Generation for Service Businesses
We don't sell you leads. We build the system that generates yours. Channels, landing pages, tracking, and follow-up managed as one thing rather than five disconnected services — so a marketing dollar can be traced to a job on the calendar. From $2,500/month, or included in any retainer tier.
The leads are yours, exclusively, and so is every account they come through.
What's the difference between this and buying leads?
Worth being explicit, because "lead generation" describes two completely different businesses.
| Lead sellers | What we do | |
|---|---|---|
| Who owns the lead | The vendor | You |
| Exclusivity | Usually sold to 3–5 competitors | Exclusively yours |
| Who owns the accounts | The vendor | You |
| What happens if you leave | Leads stop that day | You keep everything — accounts, data, rankings, content |
| Cost trend over time | Flat or rising | Falls as organic share grows |
| Lead quality control | Whatever arrives | You shape it |
Shared leads have a place — LSA and some directories work that way, and we'll run them when the maths works. But a business built entirely on purchased leads is renting its pipeline, and the rent goes up.
Is this the right service for you?
This is the "manage the outcome, not the channel" option. Rather than hiring us for Google Ads specifically, you're hiring us to produce qualified leads and letting us decide where the budget goes.
Good fit if:
- You want an outcome managed, not a channel operated
- You're spending across two or more channels already and nobody is coordinating them
- You can't currently say which channel produces your best customers
- Your close rate on inbound is decent and the constraint is genuinely volume
Something else first if:
- Your intake is the problem. If leads wait hours for a response, more leads won't help. Start with CRM and automation.
- You want one specific channel run well. Buy that channel — Google Ads, Meta, local SEO — and save money.
- You're at capacity. Generating leads you can't service damages your reviews, which costs you more than the leads were worth.
What does the system actually include?
Four layers. Most businesses have two of them and wonder why the numbers don't add up.
| Layer | What it covers |
|---|---|
| Demand capture | Local Service Ads, Google Ads, local SEO — people already searching |
| Demand creation | Meta, YouTube, content — people who'll need you but aren't looking yet |
| Conversion | Landing pages, forms, call handling, offer structure |
| Follow-up | Speed-to-lead automation, sequences, reactivation |
The fourth layer is where most of the recoverable money sits, and it's the one nobody buys until they've already overspent on the first.
How do we run it?
- Establish the economics. Job value, close rate, capacity. Everything downstream is aimed at a target cost per acquired customer, not a target cost per lead — those are different numbers and only one of them matters.
- Fix tracking first. Call tracking, form tracking, CRM integration, offline conversion import. Without it we're optimising toward form fills instead of revenue.
- Start with the fastest channel. Usually LSA or paid search, because they produce inside 30 days and fund the slower work.
- Build the conversion layer. Landing pages that match the ad, forms short enough to complete, and a follow-up path for people who don't book immediately.
- Layer in the compounding channels. SEO and content, which take months but lower blended cost per lead permanently.
- Reallocate monthly. Budget moves toward whatever is producing customers, not toward whatever produced the most leads.
How is success measured?
Cost per acquired customer, and marketing-sourced revenue. Not leads.
The distinction matters more than it sounds. A channel producing leads at $40 that close at 8% is worse than one producing at $90 that closes at 35% — and if you only track cost per lead you will move budget in exactly the wrong direction.
| What we report | What we don't |
|---|---|
| Leads by channel | Impressions |
| Lead-to-customer rate by channel | Click-through rate as a headline |
| Cost per acquired customer | "Engagement" |
| Marketing-sourced revenue | Ranking screenshots |
| Speed-to-lead | Vanity dashboards |
Which industries is this strongest for?
- HVAC, plumbing, roofing — multiple channels, seasonal shifts, real coordination value
- Personal injury — high case value justifies a full-funnel system
- Med spas — demand creation plus retention, where follow-up drives most of the revenue
- Restoration — consumer and B2B referral tracks running in parallel
Frequently asked questions
Do you sell leads?
No. We build and run the system that generates leads for your business, on accounts you own. The leads are exclusively yours and nobody else receives them.
How much does lead generation cost?
From $2,500 a month, or included in any retainer tier starting at $1,500. Media spend is separate and paid directly to the platforms — we take no percentage of it.
How is this different from just buying Google Ads management?
Buying a channel means we run that channel. Buying lead generation means we're responsible for the outcome and decide where budget goes across channels, plus the conversion and follow-up layers that sit underneath.
How many leads will I get?
Depends entirely on your market, budget and category. Anyone quoting a number before seeing your data is guessing. What we'll do in the Roadmap is model it against real search volume and realistic costs.
What if the leads aren't good?
Tell us in week two, not month five. Lead quality is a targeting and qualification problem and it's fixable — but only if we hear about it. We also file disputes on LSA junk leads as standard.
Do I own the accounts?
Yes, all of them — Google Ads, Meta, LSA, your CRM, your website. If we stop working together you keep everything, including the historical data that makes future campaigns cheaper.
What's the minimum commitment?
Six months, then month-to-month. Paid channels produce quickly, but the compounding layers need runway to pay off.
Can you work with my existing marketing person?
Yes, and it's often the best arrangement. They handle what they're good at in-house; we run the parts that need specialist time.
Let's look at the numbers
Bring your average job value and close rate. We'll model what a lead can be worth to you and whether the volume you need actually exists in your market at a price that works. Thirty minutes, free.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.