Services
Content Marketing — Website & Social
Content is the asset every other channel runs on. It's what ranks in search, what AI assistants quote, where your ads send traffic, and what fills your social feeds. We write and produce it: service pages, landing pages, blog content, case studies, and social content. $1,250/month for four pieces, $2,250/month for eight plus social. Included from the Growth tier.
Written for the person deciding whether to hire you, not for a keyword tool.
Do you need content, or do you need something else?
Content is slow. Be honest about whether it's the right thing to buy right now.
It's the right investment if:
- Your buyers research before calling — legal, healthcare, remodeling, B2B
- You have multiple services that each need a page that can actually rank
- You're running SEO and the constraint is thin coverage rather than technical problems
- You're running ads to a homepage instead of a purpose-built page
- You want to be cited in AI search, which runs almost entirely on content quality and structure
Something else first if:
- You need leads this quarter. Paid search is the right tool for that timeline.
- Your emergency-driven demand means nobody reads anything before calling.
- Your site has technical problems that would stop new content ranking anyway. Start with the technical audit.
What do we actually produce?
| Type | What it does | Where it lives |
|---|---|---|
| Service pages | Rank for commercial terms and convert. The highest-value content most sites lack | Your site |
| Landing pages | Purpose-built destinations for ad campaigns. Message match with the ad | Your site |
| Cost & pricing pages | Answer the question everyone searches and most competitors dodge | Your site |
| Comparison content | "X vs Y" decisions your buyers are actively making | Your site |
| Guides & how-tos | Build topical authority and earn AI citations | Your site |
| Case studies | The proof layer. Usually the highest-converting content on a site | Your site |
| Social content | Job site photos, before-and-afters, short video, community posts | Facebook, Instagram, GBP |
| Email content | Newsletters and sequences | Via CRM |
What makes content actually work now?
Two things changed recently and both matter for what we write.
Google's March 2026 core update. It hit generic, templated content hard while rewarding first-hand experience, original data, and named expertise. Content written from other people's content — the standard agency output for a decade — lost ground badly. What survived had specific numbers, documented experience, and a real author attached.
AI search. Being quoted inside a ChatGPT or Google AI Mode answer depends on structure as much as substance: a direct answer up front, question-format headings, tables, and an FAQ section. We write to that spec by default because it costs nothing extra and it's increasingly where research happens.
Practically, that means every piece we write needs something only you can say — a real number, a real job, a real thing that went wrong. Content assembled from what competitors already published doesn't rank and doesn't get cited.
Which is why we'll ask you questions rather than just writing.
How does it work month to month?
- Content plan. Built from keyword research and your actual sales conversations — the questions you answer on the phone every week are usually the best content targets on the site.
- Briefs. Each piece gets a target query, an angle, and the specific points it must make.
- Input from you. A 15-minute call or a voice note per piece, covering the details only you have. This is the step that determines whether the content is any good.
- Draft and edit. Written for buyers, structured for search and AI extraction.
- Publish. With schema, internal links, and images.
- Refresh. Existing content updated quarterly. Pages left stale lose AI citations roughly three times faster than maintained ones, so this matters more than it used to.
What about social content?
Included at the $2,250 tier. For service businesses the social content that works is rarely polished:
| Job site photos | Before, during, after. Consistently the highest-engagement content for trades |
| Short video | Crew explaining a repair, walkthrough of a finished job |
| Google Business Profile posts | Undervalued — they feed local SEO directly |
| Community content | Sponsorships, local events, team |
We'll set up a simple capture process so your crews can send photos from the field. That raw material outperforms anything staged, and it costs nothing to collect.
Which industries is this strongest for?
- Law firms — practice-area pages and the questions people research before calling
- B2B and SaaS — long cycles where content does most of the selling
- Healthcare and med spas — treatment research, plus visual social
- Remodeling — portfolio content is both the marketing and the proof
Frequently asked questions
How much does content marketing cost?
$1,250 a month for four pieces, $2,250 for eight pieces plus social content. Included from our Growth tier at $3,750. Boutique agencies typically charge $3,000 to $6,000 a month, so we're deliberately below market here.
How many pieces do I need per month?
Four is a sustainable pace that compounds. Eight moves faster if you're in a competitive market or have many service lines to cover. More than that is usually a content mill producing something nobody reads.
Do you use AI to write it?
We use AI as a drafting tool, and every piece is directed, edited and fact-checked by a person. That distinction matters: Google's March 2026 update specifically penalised scaled AI content published without editorial oversight, while human-guided AI content was largely unaffected. What we won't do is publish anything without the first-hand detail that makes it worth reading.
How much of my time does this take?
About 15 minutes per piece — a short call or voice note giving us the details only you have. It's the difference between content that sounds like every competitor and content that sounds like you.
How long before content produces results?
Individual pieces take 3 to 6 months to rank. The compounding effect shows around months 8 to 12. Landing pages for ad campaigns work immediately, which is why we usually build those first.
Will you write about topics I disagree with?
No. You review everything before it publishes, and we'd rather change the angle than put words in your mouth.
Does this help with AI search?
Yes, substantially — content structure is most of what determines whether AI assistants cite you. Fuller detail on that is under AI SEO.
What happens to the content if we stop working together?
It's yours. It stays on your site and keeps working. That's the fundamental difference between content and ads.
Start with a content plan
We'll look at what you've got, what's ranking, what's missing, and which pages would produce the most for the least. Thirty minutes, free.
Schedule a consultation · (615) 669-0707
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.