Blog
Blog
Short posts on what's actually changing — platform updates, algorithm changes, and things we've found in client accounts that seemed worth writing down. One a week. If you want the comprehensive version of a topic rather than the news, the guides are where that lives.
Nothing here is gated and there's no newsletter signup wall.
Recent posts
Filter by: Local SEO · Paid Media · AI Search · Reviews · CRM & Automation · Industry Notes
What goes here, and what doesn't
The distinction matters, because a blog that duplicates the guides splits its own rankings.
| Section | Purpose | Lifespan |
|---|---|---|
| Blog | What changed, and what we noticed | Dated. Superseded, not updated |
| Guides | The complete how-to on a topic | Evergreen. Updated quarterly, same URL |
| Research | Original first-party data | Annual editions |
| Software | What we run and what it costs | Reviewed quarterly |
The rule: if a post would still be accurate in two years, it belongs in a guide. If it's about something that just happened, it belongs here.
When a post becomes evergreen anyway — and some do — the right move is folding it into the relevant guide and redirecting, not maintaining two versions of the same argument on two URLs.
Why weekly
Freshness is a real ranking and citation input, not a content-marketing platitude. Content refreshed within the last 30 days earns roughly 3.2x more citations in AI-generated answers than stale content, and pages that go long enough without review lose citations they previously held.
Cadence is the point, not volume. One useful post a week beats four thin ones, and it beats fifteen posts in January followed by silence until June — which is the pattern almost every agency blog actually follows.
Post ideas worth writing
- Something you found in a client account this month that surprised you
- A platform change and what it actually means for a local business, stripped of the announcement language
- A question a prospect asked that you answered well on a call
- A number — even a small one, from one account, clearly labelled as such
- Something you were wrong about, and what changed your mind
The last one is the most-read post on most sites that publish it. It's also the only category on this list that a competitor can't produce by reading the same industry news.
Subscribe, or don't
There's no email gate on anything here. If you'd rather not check back, the RSS feed is at /blog/feed/ and it carries full post content rather than truncated excerpts.
If you want the practical material instead of the news, start with the guides — specifically the DIY marketing playbook if you're doing your own marketing.
Frequently asked questions
How often do you publish?
Weekly. Cadence matters more than volume here — content refreshed within 30 days earns substantially more citations in AI-generated answers than content that sits untouched.
What's the difference between the blog and the guides?
The blog is dated: what changed and what we noticed. The guides are evergreen how-to material, updated in place at the same URL. If a post would still be accurate in two years, it should have been a guide.
Do I have to give you an email address?
No. Nothing on this site is gated, and there's no signup wall on any post.
Is there an RSS feed?
Yes, at /blog/feed/, carrying full post content rather than excerpts.
Do you accept guest posts?
No. Everything here is written by Jared DeValk from first-hand work, which is the only reason any of it is worth reading.
Can I republish a post?
Ask first. Quoting with a link is always fine.
Written by Jared DeValk, founder of Nashville Digital. Last reviewed September 2026.